In today’s fast-paced and highly competitive business world, the power of visual communication cannot be underestimated.
A well-designed logo serves as a cornerstone of a company’s brand identity, conveying its values, personality, and purpose in a single, memorable symbol.
Over the years, logo design trends have evolved, adapting to changes in technology, design aesthetics, and consumer preferences.
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If you think about the past, you would definitely notice that wearing big logos on clothes was perceived as quite pretentious and show-offy. But just as everything changes over time, so do the fashion trends, and now it’s unimaginable to have a certain outfit without a single logo on it.
And not just any logo, but a logo that matters. When did we come to this, and why? When has it become, so to say, critically acclaimed to wear a T-shirt with a huge logo of your favorite brand? Some would say that it’s still pretentious, showing off how much they can pay for a single item, others would say that it’s just fashion.
But what is the truth? And if you have always wanted to be one of those people who show off their brand logo, what are the dos and don’ts?
Mind what kind of logo you wear
Not every logo is strong enough to be worn on a piece of clothing, and not every logo can make a statement, and this is where we come to our first Do and Don’t. The logos in the past were quite flashy, and they were made with the use of the most unique and unusual fonts a designer could find.
This was the time when showing off the brand was regarded as quite pretentious, but it’s the design of the logo that turned the tables to a certain extent. The logos nowadays are quite minimalistic, and thus can be combined well with the rest of the clothes.
This is also because the design of the clothes (or shoes, for example) itself can be quite colorful and made with plenty of details, so in order to keep the same energy, the logo has to be quite simple and minimalistic.
If you really want to be bold enough, you can also discover the story behind your favorite brand’s logo.
Logos for shy people
Not everyone is brave enough to wear a huge logo on their tees, and they don’t have to be.
There are so many great pieces of clothing on which the logo representation is very discreet, and this is what makes a piece of clothing amazing. Moreover, not all brands have logos per se. Tommy Hilfiger, for example, made an amazing move by introducing its colors to serve as a logo, so it’s possible to buy their renowned polo shirts for men with either a very small logo or simply with their colors, and yet everyone will know it’s Tommy.
This is what makes a brand powerful, and even people who are shy about wearing logos can actually make a statement.
Wear them with a dose of irony
Every time you’re wearing a logo, you’re doing it with a dose of irony.
Because today’s fashion trend is to look like you don’t care about status at all, while actually caring a lot about status. This is one of the reasons why companies such as Gucci incorporated a line with a misspelled logo – so if you’ve ever seen a hoodie with the word GUCCY instead of Gucci, it’s not a typo, and it’s not a fake.
Is this a good thing? It depends on what you’re looking for. It’s definitely a move that made it quite difficult for people to realize if something is real or fake (unless they are great connoisseurs of that particular brand), and it made it quite impossible to differentiate people on the basis of status.
Logos in your pocket
However, you don’t have to wear logos on sweatshirts or pants to be following this trend.
One way in which you can pay respect to your favorite brand is by wearing them in your pocket, that is, on your wallet. Almost every big designer has a line of branded wallets that really look good. And as far as the wallets are concerned, you don’t have to worry about the size of the logo, or if it’s going to look like you’re showing off or not. Some of these are products that are affordable to everyone, and a leather-branded wallet can, definitely, make for a great gift.
To sum up, wearing logos is one of the biggest trends right now, and there are many ways in which you can make this happen.
You need to have a sense of style, of course, because logos can either make or break your whole look, so try to choose the minimalistic ones. Or simply start small – don’t immediately choose a logo that’s big and flashy.
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Peter is a men's grooming & fashion writer at High Street Gent magazine from UK. Beside writing he worked as a menswear fashion stylist for many fashion events around UK & AU. Follow Peter on Twitter for more tips.