Home » Marketing Tips Every Businessman Should Know
If you really look closely, most overnight successes took a long time. This quote by Steve Jobs perfectly sums up why there’s no such thing as a shortcut to success.
Every businessman needs to work hard and grind even while the others are resting and having fun if they want to make it. However, marketing is something that’s equally important as hard work as it can help you spread the word about your business and expand your reach.
Here are a couple of tricks that can bring you a lot of new customers and present your company in the best possible light.
It’s possible to turn no into yes
Taking no for an answer won’t get you very far. Let’s take sales as an example.
Almost 50% of salespeople give up after just one follow up, while relevant stats show that it takes an average of 18 calls to actually connect with a customer.
In other words, by being an early quitter, you’re practically leaving money on the table. The reason for such poor results lies in the fact that salespeople and others who offer their products and services don’t want to come off as too pushy and salesy, as potential customers see it as some kind of harassment.
Finding a balance is the key, so, make sure to inform the prospects who initially refused your proposal that you upgraded your product or service, or that there’s a discount or some other perk.
Nurture your existing customers
Relevant studies have shown that acquiring a new customer is between 5 and 25 times more expensive than keeping an existing one. While new customers are indeed the lifeblood of every business, you definitely shouldn’t forget about your existing ones and take them for granted.
Treat those with whom you already have a steady business relationship with respect, and inform them about your new offers on a regular basis.
What’s also important, especially if you’re running an SMB, is to connect with your clients in person. Corporate events are a perfect way of promoting your business as well as creating deeper and more meaningful relationships with your customers. It’s important to do everything properly, so although the capital of NSW can be pricey, don’t cut corners when it comes to renting a nice venue, hiring reliable caterers and picking a service for corporate alcohol delivery in Sydney for your function.
Your website is your storefront
No matter what industry you’re in and what your business deals with, a well-designed, intuitive website is a must.
That’s the place where your prospects head to after being attracted by your social media campaigns, ads, or word-of-mouth marketing, and if your homepage isn’t compelling, your chances of turning all that traffic into paying customers are slim.
First of all, it’s essential to have a killer tagline which will condense everything your business is about as well as what problems your products or services solve. Your visitors need to understand immediately how they can benefit from sticking around and browsing other web pages on your website.
Due to the fact that global mobile data traffic is expected to increase nearly sevenfold between 2016 and 2021, it’s important to make your website mobile friendly.
Finally, if your website takes longer than 3 seconds to load, you can be sure that a lot of potential visitors will leave without even giving you a chance to show what you can do for them.
Align your sales and marketing teams
One of the most effective and surefire methods for growing your business, boosting your marketing ROI, and increasing productivity is aligning your sales and marketing teams and uniting their efforts in the sales process. The lack of communication between these two teams usually leads to wasting too much time and energy into leads that aren’t qualified.
The best solution for this common problem is introducing regular meetings and online collaboration tools which will encourage the exchange ideas and information.
This way, your sales reps will get detailed customer data necessary to engage in meaningful conversations and close deals, while your marketers will be able to give answers to the right questions, create relevant content, and warm up leads before sending them to the sales department.
These couple of useful tips can do wonders for spurring your entrepreneurial spirit and the growth of your business.
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Peter is a men's grooming & fashion writer at High Street Gent magazine from UK. Beside writing he worked as a menswear fashion stylist for many fashion events around UK & AU. Follow Peter on Twitter for more tips.