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At Basel 2013, Dior introduced the Chiffre Rouge AO3 timepieces by injecting additional watch-making features. The exceptional piece from the house of Dior is revamped and presented in new color and finishes of the dial.

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The Chiffre Rouge A03, has been inspired by a reinterpretation of the NATO strap, originally developed for military wear, this vintage fabric is very appreciated by men today. With the introduction of this model, Dior proposes a new version of the NATO, not in fabric but in leather.

The special features of Chiffre Rouge include the timepieces being equipped with a leather NATO strap, a unique offer in the watchmaking industry. It is an innovation with a NATO strap not in fabric but in a smooth and very comfortable easy to wear calfskin leather. It is a technical, resistant but also elegant leather strap, fitting numerous wrist sizes while remaining easily adjustable without any tool.

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The exclusive pieces include 100 limited edition timepieces worldwide for each model, with limited edition number engraved on the case-back, special numbered editions at an attractive price.

The special watchmaking features include watchmaking-look dial with hand-applied hour markers and a silver opaline finish , sapphire crystal glass with double sided antireflective treatment and a screwed in crown.

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