Mahindra Electric Vehicles Ltd (MEVL), a subsidiary of Mahindra & Mahindra, a trailblazer in India’s SUV market, revealed the bold “Vision Thar.e” during its renowned Futurescape event in Cape Town, South Africa. The Thar.e isn’t merely an electric adaptation of the iconic off-roader; it’s a daring metamorphosis, showcasing the genuine SUV spirit that defines Mahindra.
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Veejay Nakra, President of the Automotive Sector at Mahindra & Mahindra Ltd, commented, “Vision Thar.e epitomizes innovation and an original design philosophy that’s unmistakably Mahindra and globally distinctive. Thar.e appeals to the adventurer in all of us, seeking exploration without compromise. Aligned with the worldwide shift towards sustainable consumption, our emphasis on eco-friendly materials aligns with the broader movement towards environmental responsibility, ensuring that Thar.e remains both timeless and timely.”
Pratap Bose, Chief Design Officer at Mahindra & Mahindra Ltd, added, “The creation of Vision Thar.e was about embracing a bold and innovative future. Our design charts a new course, standing as a testament to Mahindra’s dedication to cutting-edge creativity and groundbreaking thinking. While we’ve retained the adventurous spirit and off-road capability that defines the Thar, we’ve also crafted a distinctive identity in the realm of electric SUVs. This effort goes beyond creating just another off-roader; it symbolizes a vision that represents a progressive leap in automotive design while staying true to our roots. Thar.e is our proclamation of an exhilarating and responsible future.”
Thar.e’s unique modular construction and adaptable components make it a standout in the electric SUV arena. This robust design philosophy complements the SUV’s enduring appeal and unwavering presence, suitable for various terrains.
A Trailblazing Design
Thar.e’s design blazes its own trail of innovation and distinction while preserving the brand’s authentic off-road SUV character.
The Thar.e’s exterior presents a distinct, formidable, and fresh perspective. The clean, geometric lines embody the robust ‘explore the impossible’ ethos, while inventive elements like nearly vertical windows maximize space and create a commanding presence.
The interior seamlessly combines minimalism with functionality, prioritizing the essentials of off-road driving. Features such as a central swiveling screen, sturdy grab handles, and an uncluttered layout underscore Thar.e’s practicality for both urban and off-road adventurers.
Sustainability at its Core
With fabrics composed of 50% recycled PET and a commitment to uncoated recyclable plastics, Thar.e adheres to a philosophy where simplicity serves sustainability.