By: Sanjay Verma
Founded in 1963 by Ferruccio Lamborghini, the Lamborghini brand takes its name from its founder. Ferruccio's early fascination with mechanics and experience as a mechanic in the Italian Royal Air Force influenced his journey.
Lamborghini began with tractors. After World War II, its founder saw a need for farming equipment, created the 'Carioca' tractor, and later formed Lamborghini Trattori.
Enzo Ferrari's dispute with Ferruccio Lamborghini over a clutch issue led to Lamborghini's decision to create sports cars for his own company, becoming a successful competitor to Ferrari.
The first Lamborghini showcased at the 1963 Turin Auto Show, the 350 GTV, had no engine under the hood. It featured bricks instead due to a rushed four-month development.
Ferruccio Lamborghini initially opposed motor racing as a waste of resources. Lamborghini refrained from participating for years but has since changed its stance, now actively engaging in motorsports.
Ferruccio Lamborghini's passion for bullfighting led to bull-themed model names and the brand's iconic logo. The tradition began with the Lamborghini Miura, and other models were named after famous bulls, like the Lamborghini Aventador.
Lamborghini's Urus, introduced in 2017 as their first Super SUV, wasn't their inaugural foray into the SUV market. The earlier Lamborghini LM002 combined speed, luxury, and off-road capabilities but faced stiff competition, with just 301 units sold and military orders from Libya and Saudi Arabia.
During its design process, it drew inspiration from sports, nature, and lifestyle. Interestingly, the roof design of this supercar was influenced by insect features, as well as the sleek profiles of advanced aircraft.
Lamborghini, now under the Volkswagen Group, has seen ownership changes. In 1987, Chrysler saved it from near shutdown, followed by an Indonesian investment group's ownership in 1994. In 1998, the Volkswagen Group took over through Audi, leading to Lamborghini's ongoing success.
Celebrities like Kanye West and Jay Leno own Lamborghinis, signifying wealth and status. These luxury cars have appeared in movies too. If you're interested, you can find used Lamborghinis for sale in the UAE.