The Body Shop harnesses the power of nature with its popular Edelweiss skincare range. Edelweiss flowers, which thrive in the harsh conditions of the Swiss Alps, contain a natural antioxidant called leontopodic acid that helps them protect and repair themselves. In fact, edelweiss extract boasts 43% more antioxidant power than retinol. Just like the flower’s resilience in nature, the Edelweiss skincare range enhances your skin’s strength, smoothness, plumpness, freshness, and elasticity.
Diana demonstrates a simple yet effective morning skincare routine using Edelweiss products in a new digital film. For a fresh, healthy glow before your commute, follow these steps:
- Start with a thorough cleanse using The Body Shop’s Edelweiss Cleansing Concentrate to remove grime, pollution, and makeup, ensuring your serum works effectively.
- Apply 2-3 drops of Edelweiss Serum Concentrate to your hand and gently massage it into your cleansed skin every morning (and night too!).
- After allowing the serum to sink in for a few seconds, apply Edelweiss Smoothing Day Cream to lock in moisture and protect your skin from pollution.
Harmeet Singh, Chief Brand Officer of Marketing, Product, & Digital at The Body Shop Asia South, remarked, “Our edelweiss extract is harvested by dedicated experts in the Swiss Alps who responsibly and organically cultivate the flowers, ensuring the highest quality extract. We are thrilled to collaborate with Diana Penty to highlight this exceptional ingredient, a beauty industry secret with 43% more antioxidant power than retinol!”
Diana Penty added, “Taking care of my skin is a vital part of my daily routine. The Body Shop’s Edelweiss Skincare range not only protects my skin from pollution but also makes it look and feel stronger and smoother. This collection combines vegan ingredients with effective results, offering the perfect blend of self-care and ethical beauty.”
