Victorinox Swiss Army’s mission in 2013 is to bring a touch of luster to one of the bestselling models in its catalogue without altering the identity codes that has kept it strong in the list of successful men’s fashion accessories. The Maverick remains the Maverick, with its lines and proportions unchanged.
While the Maverick retains some of its sporty character, it also explores new territories, expressing a more urban character, marked in particular by mostly monochrome tones. The colours are emblematic of the style that the brand has been championing for several years now. This year, other colour combinations are also ventured, such as a gold PVD- coated steel case, and a two-tone metal bracelet in steel and gold PVD.
At Victorinox Swiss Army, creative inspiration is reflected in a series of subtle details which, when added together, contribute to a harmonious overall effect. Here, the bold evolution of the Maverick is first visible on the sleeker dial, which gives it greater readability. And being true to the changing trends of men’s fashion accessories, some markings have been replaced by diamond indexes. Differences in depth and surface treatment – sandblasted and circular satin-polishing – provide more clarity and brilliance. Finally, the model comes in a new range of colours, with matching lacquered unidirectional bezels and, in some versions, matching rubber straps.
The four new colours in the collection – four tones borrowed from the Swiss landscape – profoundly mark the Maverick’s new identity. They express an ideal of purity and make the watch a companion perfectly in tune with modern life.
Cases: 43 mm or 34 mm in stainless steel scratch resistant sapphire, triple-coated anti-reflection resistant to 100 meters (10 ATM / 330 feet) unidirectional rotating bezel in lacquered stainless steel stainless steel screwed-in caseback.
Dials, bracelets and straps: Blue dial, blue painted bezel, military time, stainless steel bracelet and straps or blue rubber strap.
Red dial, red painted bezel, stainless steel bracelet or red rubber strap.
Green dial, green painted bezel, military time, bi-coloured bracelet in stainless steel and gold PVD stainless steel or green rubber strap.
Chocolate dial, chocolate painted bezel, military time, bracelet in stainless steel and gold PVD stainless steel or chocolate rubber strap.
Movements: Swiss-made quartz Movement Ronda 715 (43 version) and Ronda 705 (34 mm version).
Content and Images: Media Kit