After a successful first season of the country’s biggest fitness challenge, Reebok and MTV India are back with the second season of the Reebok MTV Ultimate Fitness Fan. In the search for India’s fittest, Reebok will be conducting Fit-Test auditions in Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Chandigarh, Ahmedabad, Jaipur, Pune, Panjim and Gurgaon on October 10, 2015, giving fitness enthusiasts an opportunity to get crowned as the Reebok MTV Ultimate Fitness Fan.
Apart from winning the title, the winner of the exhilarating fitness challenge will also get to star in an exciting Reebok commercial, win cash and Reebok merchandise worth 5 lakhs, become a social media star, and above all, win the golden opportunity to train with Reebok brand ambassador and popular actor – John Abraham.
In association with MTV India, the leading youth channel of the country, Reebok initiated the Ultimate Fitness Fan in 2014. With the Reebok MTV Ultimate Fitness Fan, the premium fitness brand aims to offer a platform to fitness enthusiasts across the world to showcase their passion for fitness, and also inspire several others to join the fitness bandwagon. Comprising of an on-ground ‘Fit Test’, semi-final and a grand finale, the fitness challenges of the second season are designed by Reebok Master Trainers. Taking inspiration from Reebok’s ‘Fit for Life’ fitness philosophy, the participants will be seen testing not only their physical, but also mental and social fitness limits. These will also form the three parameters that they will ultimately be judged on. On buying a pair of the recently launched Reebok ZPump shoes – the official footwear of the show, the participants will get a guaranteed wild card entry into the semi-finals of the fitness challenge.
Image and Text: Media Kit