Call it a limited edition launch or capturing the women empowerment in the 80′s, 90′s and 00′s, the collaboration of USA based soft drink giant Coca Cola and ace fashion designer Marc Jacobs, will be most liked because of the images of Marc swigging a can of Diet Coke with his chiseled chest daring to bare, for all to admire.

After being appointed as the creative head of the brand of the year 2013, Marc has created one design for each above mentioned decades. In this collection, ‘I Heart ‘80s’ embodies the rise of the empowered woman in all her glory, while ‘I Heart ‘90s’ when extravagant attitude of the era where fashion, music and art collided in a glamorous exploration of strong femininity and daring attitude, and ‘I Heart ‘00s’ is a playful and lighthearted illustration of the sporty-cool decade, embodying humour, sexiness and energy.

Being a tattoo lover myself, I love the tattoos (33 of them) that one can finally see and scream about. In the video ad for the same, Marc, is seen dressed up in a Scottish kilt sitting inside a photo booth and getting clicked thanklessly (who would wanna stop clicking when it’s Marc F*****g Jacobs) much to the pleasure of all the women.

Below are the three designs that Marc has designed for the three decades… all dedicated to women…

And if you have not seen the ad yet, then below is the video, which we promise will make you scream outta joy and ecstasy…

- Sandeep Verma