Iconic sports brand; Adidas Originals, have decided to revive Adicolor; its most iconic apparel franchise. Going as back as to 70’s, the range is an instantly recognizable symbol of sports and street culture and is all set to make its comeback in 2018.
Color Scheme: Bluebird, Fairway Green, Scarlett Red and Sun
USP: Adicolor SS18 offers a curated archive selection with the most influential adidas silhouettes of past decades in a self-referential play. Classic styles are reimagined for today through the use of innovative fabrics and refined fits.
Campaign idea: For the campaign, photographer Charlie Engman and director David Lane build irreverent monochromatic worlds of adicolor apparel, characters, descriptions, and objects. Together they create a fun and humorous tone across the campaign that emphasizes a gender neutral and diversity-driven approach.
Available at: adidas.com/adicolor.
Text and images: Media Kit